Case Studies – Marketing & Communications

Generate Sales Leads and Penetrating the Market Through Marketing-Based Research
C.H. Robinson Worldwide (CHR) is one of North America’s largest third party logistics companies, with operations in the United States, Canada, Mexico, South America, Europe, and Asia. CHR is the largest distributor of fresh produce in North America and a major transportation provider for temperature-sensitive freight. MindShare Strategies led this major 3PL to develop a marketing-based research project that successfully generated qualified sales leads and potential business opportunities, increased the company’s penetration in temperature-controlled markets, and positioned the company as an expert in the industry.

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Developing Strategic Media Relations To Build An Industry Presence
H&M International Transportation provides a broad range of logistics services through a comprehensive network of U.S. intermodal operations to meet the increasingly complex demands of its diverse customer base. MindShare Strategies helped this company, which manages more than 1.5 million containers each year, position itself as an industry leader through an aggressive trade media relations strategy.

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Building A Supply Chain Conference Through Aggressive Marketing
Penton Media publishes various magazines covering transportation, logistics, and the supply chain. Penton had an opportunity to generate new revenue and strengthen its presence and position in the marketplace by producing a successful, profitable event that had a unique position in the industry. MindShare Strategies helped Penton to sell booths to exhibitors for its trade show, which was to go on simultaneously with the conference, along with developing an aggressive marketing plan to drive attendance to the conference and exhibition.

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