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MindShare Strategies Receives IABC Silver Quill Award for TMCA Membership Campaign
Minneapolis, July 5, 2007 – MindShare Strategies, Inc., a marketing and association management company specializing in the transportation and logistics industry, recently received an award of excellence in the Silver Quill Program sponsored by the International Association of Business Communicators (IABC) Pacific Plains Region. The award specifically recognized how MindShare Strategies creatively developed and effectively executed a marketing communications campaign that successfully grew membership for the Transportation Marketing & Communications Association (TMCA) throughout 2006 and into 2007.
MindShare Strategies manages several industry trade associations, including TMCA, which is an association that serves marketing, sales, and communications professionals in all modes and market segments of the transportation and logistics industries. MindShare Strategies has managed the operations and marketing strategies for TMCA since 1998. The entry receiving the IABC PPR Silver Quill Award involved a marketing communications campaign launched to aggressively grow membership in all market segments, ranging from motor carriers, railroads, airlines, and ocean carriers to 3PLs, technology innovators, and OEMs in the transportation industry.
“We are pleased that IABC has recognized the quality marketing and communications of TMCA’s current membership campaign,” said Brian Everett, ABC, senior partner of MindShare Strategies and chief executive officer for TMCA. “While we will continue to develop quality marketing programs that successfully drive TMCA’s membership, it’s a significant honor to be recognized by the premier association of communications professionals for the work we do.” IABC provides a professional network of more than 14,000 business communication professionals in over 70 countries; the Pacific Plains Region is comprised of 21 chapters in major markets in the Midwest and West Coast of the United States.
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About MindShare Strategies, Inc.
MindShare Strategies helps clients in the transportation and logistics industries to achieve business success through a broad range of results-oriented marketing, sales, communications, and management strategies.
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Contact:
Brian Everett
Senior Partner,
MindShare Strategies, Inc.
Telephone: 952/442-5638, ext. 201
E-Mail: media@mindshare.bz
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