Carleen Herndon, Account Executive
From city life in L.A. to the southern, country living outside of Nashville, Carleen Herndon has accumulated 25 years of experience in a myriad of positions and industries in business development, sales, public relations, publicity, and marketing and communications. Her unique blend of experience and knowledge brings creative strength, excellent communications skills, and diverse knowledge to her roles as Account Executive with MindShare Strategies and Director of Business Relations for NASSTRAC.
She began her career as a publicist in L.A. and promoted such projects as Michael Jackson's "We Are The World" and the Kennedy's pet project "The Special Olympics." A move to a small town in west Texas put her in the newspaper industry. She was hired by a local daily newspaper as a writer and was quickly promoted to Lifestyle Editor, Religion Editor, and columnist. Not only were several of her feature stories picked up by the Associated Press, she also received numerous writing awards for her stories and columns. She moved to Nashville where she worked as a publicist for country music artists, then at The Tennessean for 10 years in Creative Services. She has worked as the Marketing and Public Relations Director for Southern Shows, Inc.; Marketing a Sales Director for Cardiovascular Risk Assessment; and worked as an account executive in B2B sales for Sysco and Ricoh Business Solutions, and as a loan officer for Magna Bank and Sellers Financial Group.
As Director of Business Relations for MindShare's client, NASSTRAC (a trade association that provides education, advocacy, and provider relations to shippers, 3PLs, and carriers), she is responsible for member relations, business growth, conference management, and is the editor for NewsLink, a bi-monthly newsletter. She also is an active member of the Transportation Marketing & Sales Association and leads TMSA's membership committee activities at various logistics events.