Cindy Schmieg, ABC, Account Executive
Her moniker "the process queen" comes from a heavy reliance on using process and strategic planning to efficiently drive marketing programs that achieve business goals. She's developed this expertise in over 25 years of marketing and communications experience in the B-to-B environment specializing in branding and strategic planning. As an Account Executive of MindShare Strategies, Cindy consults and leads her clients to reach business goals through their marketing programs. Cindy heads the agency's Strategic Planning, Advertising/Media Buying and Research Practices.
Previously, Cindy served as an independent consultant through her firm Capira Marketing Communications and was Vice President of Corporate Communications at Entegris, Inc. developing the firm's brand into a leadership position within the global semiconductor industry. During her tenure she was responsible for internal and external communication working with trade media, trade shows and events, public relations and advertising.
Schmieg holds a Bachelor of Science degree in Mass Communications/General Business, a Masters of Business Communications degree and is an accredited business communicator by the International Association of Business Communicators (IABC). She currently serves as immediate Past Director of the Pacific Plains Regional Board of the IABC and received the 2011 Regional Leader of the Year award. She is also a member of the Business Marketing Association.