Michele Wade, Account Executive
Often referred to as "the professor" by a favorite client contact, Michele puts her English M.A. degree to good use in crafting strategic communications that help MindShare clients tell their story. With more than 15 years of experience in marketing communications, Michele is adept at identifying key messages and relaying them in a meaningful way to target audiences. As an Account Executive at MindShare Strategies, she employs a variety of tactics – including research, media relations, advertising, e-marketing, and event marketing – to help clients reach their business objectives.
Prior to joining MindShare, Michele served as marketing communications coordinator at C.H. Robinson Company and as senior account executive at Weber Shandwick Worldwide, a global public relations agency. She's enjoyed helping companies in such diverse industries as transportation, food, and specialty chemicals to build their brands in the B-to-B marketplace.
Michele earned her M.A. degree from Marquette, University. Her work at MindShare has earned awards from the International Association of Business Communicators (IABC), the Transportation Marketing & Sales Association (TMSA), and the American Marketing Association (AMA).
When she's not helping clients to meet their communications goals, Michele is most often found driving her sons Ethan and Ryan to soccer practices and games. In her free time, she tries to squeeze in as much travel, reading, and yoga as possible.