Special Events Practice

Build relationships with prospects at trade shows. Strengthen relationships with customers at your own User Group event. Build your brand and reputation through media relations, sponsorships and speaker opportunities at industry conferences. Whether you need comprehensive counsel to develop a full event strategy of your industry or company event, or simple support on an a la carte basis, we'll provide you with the solutions you need. In all cases, we'll also develop a measurement strategy to evaluate your ROI.

Conference Strategy and Management

• Full event strategy development and consulting
• Event management (service ordering, labor contracting, on-site supervision)
• Branding and creative services for booth, signage, and related collateral
• Booth properties rental
• Event Logistics (shipping orchestration, administrative support)
• Pre- and post-event marketing, and building traffic on-site
• Lead generation and follow-up support
• Promotional giveaways

Company/Customer Event Management

• Site selection - accredited by the International Air Transport Association (IATA)
• Full event strategy development, consulting, and planning
• Comprehensive event marketing
• Event management

Online Event Management (Webcasts)

• Strategy developing, consulting, and management
• Online marketing to drive participation
• Pre- and post-event marketing for optimum lead generation
• Licensed user of WebEx

MindShare staff is IATA accredited for supporting travel and tourism services.

Case Studies