--- title: Purpose Driven Marketing | MindShare Strategies description: As a full-service association management and marketing agency, we offer a comprehensive range of proven marketing, communications, sales promotion, and management capabilities. --- [Go Back Up](https://www.mindshare.bz/about-us#top) [Skip to Content](https://www.mindshare.bz/about-us#body) [![MindShare Strategies](https://www.mindshare.bz/hs-fs/hubfs/MindShare%20Strategies.png?width=300&height=65&name=MindShare%20Strategies.png "MindShare Strategies")](https://mindshare.bz?hsLang=en) Toggle Menu - [About Us](https://www.mindshare.bz/about-us) Toggle children for About Us Main Menu (Press to Return) > About Us - [Our Team](https://www.mindshare.bz/about-us) - [We're Hiring!](https://blog.mindshare.bz/blog/join-our-team-content-development-position-open) - [Solutions](https://www.mindshare.bz/solutions) Toggle children for Solutions Main Menu (Press to Return) > Solutions - [Purpose-Driven Marketing](https://www.mindshare.bz/solutions) - [Creative Services](https://www.mindshare.bz/creative-services) - [Successes](https://www.mindshare.bz/successes) Toggle children for Successes Main Menu (Press to Return) > Successes - [Awards](https://www.mindshare.bz/awards) - [News](https://blog.mindshare.bz/blog) - [Contact Us](https://www.mindshare.bz/contact-us) - Open Search Search Submit Search ![MS-Team-2024-Accelerate-Conference](https://www.mindshare.bz/hs-fs/hubfs/MS-Team-2024-Accelerate-Conference.jpg?width=1334&height=1000&name=MS-Team-2024-Accelerate-Conference.jpg) About US ## Building a Better Tomorrow Advance your goals when you tap into our deep industry knowledge, vast industry connections, and powerful solutions in the amazing world of supply chain, transportation and logistics. Since 1997, we have specialized in helping our non-profit industry associations and for-profit clients to tell their compelling stories and generate meaningful business results. ![Becker Logistics Case Study Pages](https://www.mindshare.bz/hs-fs/hubfs/Becker%20Logistics%20Case%20Study%20Pages.png?width=1000&height=667&name=Becker%20Logistics%20Case%20Study%20Pages.png) ABOUT US ## Capitalize on our Industry Knowledge Business strategy, marketing and branding, and association management are the cornerstones of our firm. And it shows. For decades, we have leveraged our industry experience and expertise to help many B2B organizations achieve their goals in these market segments: Transportation and Logistics, Warehousing and Distribution, Supply Chain, Omnichannel, Technology, and Education. ![PA040325](https://www.mindshare.bz/hs-fs/hubfs/PA040325.jpg?width=2000&height=1500&name=PA040325.jpg) ABOUT US ## Let Our Connections Work for You Expand your market reach, build your reputation, forge alliances, and generate business results through our connections. We have access to thousands of editors, publishers and media reps in the business and industry press. We’ve invested years building relationships with beneficial owners of freight as well as providers of logistics services and related business services through industry association involvement. ![PA050574](https://www.mindshare.bz/hs-fs/hubfs/PA050574.jpg?width=900&height=675&name=PA050574.jpg) ABOUT US ## People Are Our Strength As a 100% employee-owned company, our employees have a vested interest in the success of the clients that put their trust in us. Our management team is comprised of seasoned executives with decades of business experience in supply chain, transportation and logistics. Place your confidence in our ability to listen, learn and find solutions to your unique business needs and challenges. ![Untitled design-3](https://www.mindshare.bz/hs-fs/hubfs/Untitled%20design-3.png?width=300&height=300&name=Untitled%20design-3.png) ### Cassidy Mullins President & CEO ![Brian-Everett](https://www.mindshare.bz/hs-fs/hubfs/Brian-Everett.png?width=300&height=300&name=Brian-Everett.png) ### Brian Everett, ABC Senior VP Content & Strategy ![Carleen-Herndon-800x800](https://www.mindshare.bz/hs-fs/hubfs/Carleen-Herndon-800x800.jpg?width=800&height=800&name=Carleen-Herndon-800x800.jpg) ### Carleen Herndon Senior VP of Business Development ![Brynn-Everett-headshot-300x300](https://www.mindshare.bz/hs-fs/hubfs/Brynn-Everett-headshot-300x300.jpg?width=300&height=300&name=Brynn-Everett-headshot-300x300.jpg) ### Brynn Aiello Director Marketing & Communications ![Karen-Everett-800x800](https://www.mindshare.bz/hs-fs/hubfs/Karen-Everett-800x800.jpg?width=800&height=800&name=Karen-Everett-800x800.jpg) ### Karen Everett Vice President of Administration ![Todd-Pernsteiner-800x800](https://www.mindshare.bz/hs-fs/hubfs/Todd-Pernsteiner-800x800.jpg?width=800&height=800&name=Todd-Pernsteiner-800x800.jpg) ### Todd Pernsteiner Creative Director ![Alec-Stifter-1080x1080](https://www.mindshare.bz/hs-fs/hubfs/Alec-Stifter-1080x1080.jpg?width=1080&height=1080&name=Alec-Stifter-1080x1080.jpg) ### Alec Stifter Account Executive ![Courtney-Bloom-headshot-800x800](https://www.mindshare.bz/hs-fs/hubfs/Courtney-Bloom-headshot-800x800.png?width=800&height=800&name=Courtney-Bloom-headshot-800x800.png) ### Courtney Bloom Project Manager ![Amy-pinkston-800x800](https://www.mindshare.bz/hs-fs/hubfs/Amy-pinkston-800x800.jpg?width=800&height=800&name=Amy-pinkston-800x800.jpg) ### Amy Pinkston Graphic Designer Testimonials ## What Clients are Saying “MindShare helped us at RWI to generate leads and strengthen our reputation in temperature-controlled transportation by developing whitepapers, through media relations, advertising and e-marketing. They were effective in helping us to build our brand.”   ![Chris Taylor](https://www.mindshare.bz/hs-fs/hubfs/Chris%20Taylor.jpg?width=20&height=20&name=Chris%20Taylor.jpg) **Chris Taylor** former Director of Sales, *RWI Transportation* “Saddle Creek gained value from MindShare’s expertise in content development, media buying, and strategic counsel. We leveraged their solid understanding of integrated logistics and omnichannel supply chain to develop relevant content for successful lead generation and customer engagement through media relations, whitepapers, advertising and our online presence.” ![Tom Collins](https://www.mindshare.bz/hs-fs/hubfs/Tom%20Collins.jpg?width=480&height=479&name=Tom%20Collins.jpg) **Tom Collins** Vice President of Marketing, *Saddle Creek Logistics Services* “MindShare Strategies has provided the Transportation Marketing & Sales Association (TMSA) with a positive, can-do style that has produced an engaged board, a revitalized membership, and a platform upon which industry professionals can and do grow.” ![Tom Nightingale](https://www.mindshare.bz/hs-fs/hubfs/Tom%20Nightingale.jpg?width=486&height=472&name=Tom%20Nightingale.jpg) **Tom Nightingale** CEO & Chairman, *AFS Logistics* ## Ready to Transform your Business? MindShare Strategies provides clients in the transportation and logistics industries with a broad range of results-oriented marketing, sales, communications, and management capabilities that generate results. [Contact Us](https://www.mindshare.bz/contact-us?hsLang=en) [![MindShare Strategies](https://www.mindshare.bz/hs-fs/hubfs/MindShare%20Strategies.png?width=665&height=144&name=MindShare%20Strategies.png "MindShare Strategies")](https://mindshare.bz?hsLang=en) - [About Us](https://www.mindshare.bz/about-us) - [Solutions](https://www.mindshare.bz/solutions) - [Successes](https://www.mindshare.bz/successes) - [News](https://blog.mindshare.bz/blog) - [Contact](https://www.mindshare.bz/contact-us) Copyright © 2025, MindShare Strategies. All Rights Reserved