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About US

Building a Better Tomorrow

Advance your goals when you tap into our deep industry knowledge, vast industry connections, and powerful solutions in the amazing world of supply chain, transportation and logistics.

Since 1997, we have specialized in helping our non-profit industry associations and for-profit clients to tell their compelling stories and generate meaningful business results.

Becker Logistics Case Study Pages


Capitalize on our Industry Knowledge

Business strategy, marketing and branding, and association management are the cornerstones of our firm. And it shows.

For decades, we have leveraged our industry experience and expertise to help many B2B organizations achieve their goals in these market segments: Transportation and Logistics, Warehousing and Distribution, Supply Chain, Omnichannel, Technology, and Education.



Let Our Connections Work for You

Expand your market reach, build your reputation, forge alliances, and generate business results through our connections. We have access to thousands of editors, publishers and media reps in the business and industry press.

We’ve invested years building relationships with beneficial owners of freight as well as providers of logistics services and related business services through industry association involvement.



People Are Our Strength

As a 100% employee-owned company, our employees have a vested interest in the success of the clients that put their trust in us.

Our management team is comprised of seasoned executives with decades of business experience in supply chain, transportation and logistics. Place your confidence in our ability to listen, learn and find solutions to your unique business needs and challenges.


Brian Everett, ABC

Senior Partner & Practice Leader


Carleen Herndon

Senior VP of Business Development


Karen Everett

Vice President of Administration


Brynn Everett

Director Marketing & Communications


Cassidy Mullins

VP of Operations/Account Supervisor


Courtney Bloom

Account Executive & Project Manager


What Clients are Saying

“MindShare helped us at RWI to generate leads and strengthen our reputation in temperature-controlled transportation by developing whitepapers, through media relations, advertising and e-marketing. They were effective in helping us to build our brand.”  

Chris Taylor

Chris Taylor
former Director of Sales,
RWI Transportation

“Saddle Creek gained value from MindShare’s expertise in content development, media buying, and strategic counsel. We leveraged their solid understanding of integrated logistics and omnichannel supply chain to develop relevant content for successful lead generation and customer engagement through media relations, whitepapers, advertising and our online presence.”

Tom Collins

Tom Collins
Vice President of Marketing,
Saddle Creek Logistics Services

“MindShare Strategies has provided the Transportation Marketing & Sales Association (TMSA) with a positive, can-do style that has produced an engaged board, a revitalized membership, and a platform upon which industry professionals can and do grow.”

Tom Nightingale

Tom Nightingale
CEO & Chairman,
AFS Logistics

Ready to Transform your Business?

MindShare Strategies provides clients in the transportation and logistics industries with a broad range of results-oriented marketing, sales, communications, and management capabilities that generate results.