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Food Chain Digest

Case Studies

Publications/Collateral

With a content, design, production and sales strategy team that has an aggregate of 150+ years experience in transportation, logistics and supply chain, MindShare Strategies regularly creates relevant and award-winning print and digital magazines, e-newsletters, and collateral for our clients. We know the challenges and opportunities of our readers and our clients' customers and prospects.
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Publications

Redefining the Road (the official magazine of the Women In Trucking Association)

MindShare Strategies has been the publisher of the print and digital Redefining the Road magazine since 2016 - offering full turn-key services that includes content strategy and development driven by original research, interviews, and sharing of best practices. Topics covered are specifically relevant to career women and female professional drivers such as staying safe and healthy on the road, cultivating corporate cultures conducive to attracting and retaining women,  creating productivity in the workplace, finding career/life balance, and more. MindShare also generates robust advertising support to financially support the development, design, production, printing and mailing of the magazine to WIT members and subscribed readers. 

To add even more value and excitement to the magazine, MindShare created the innovative "Top List" annual programs that support the WIT mission: Top Women to Watch, Top Woman-Owned Businesses, and Top Companies for Women to Work in Transportation. These programs have generated significant engagement from WIT members and has engaged thousands of new members through the years. 

Redefining the Road magazine has received several Compass Awards from the Transportation Marketing & Sales Association (TMSA).

In addition, MindShare publishes the WIT eNews member e-newsletter twice monthly to augment the content strategy of the Redefining the Road magazine and to provide additional frequency to WIT members of the association's activities and services, industry news, and best practices. 

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Publications

Food Chain Digest

The official magazine of Food Shippers of America

MindShare Strategies has been the publisher of the print and digital Food Chain Digest magazine since 2020 - offering comprehensive services that include content strategy and development driven by original research, interviews, and sharing of best practices. Topics covered are specifically relevant to supply chain professionals with food manufacturers, retailers and distributors as well as receivers - including food chain transparency, supply chain best practices, sustainability, food safety, the economy and marketplace challenges, diversity and inclusion, strategic sourcing, collaboration with carriers, 3PLs and brokers, to name a few. MindShare also generates robust advertising support to financially support the development, design, production, printing and mailing of the magazine to FSA members and subscribed readers. 

To add even more value and excitement to the magazine, MindShare created the innovative "Top List" annual programs that add value to membership: Top Food Chain Providers and Top Food Chain Technology. These programs have generated significant engagement from FSA members. 

In addition, MindShare publishes the Food For Thought member e-newsletter twice monthly to augment the content strategy of Food Chain Digest and to provide additional frequency to FSA members of the association's activities and services, industry news, and best practices. 

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MindShare Strategies provides clients in the transportation and logistics industries with a broad range of results-oriented marketing, sales, communications, and management capabilities that generate results.
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