Newly created practices gives firm the ability to provide solid strategic counsel and leverage tactical execution of marketing, communication, and sales promotion on behalf of clients.

Minneapolis, June 21, 2011 – MindShare Strategies, Inc., a marketing and management firm specializing in the transportation and logistics industry, has launched a new internal structure that will leverage the capabilities of the agency. This new structure divides the firm into seven practices: Strategic Planning, Research, Advertising/Media Buying, Public Relations/Media Relations, Direct Marketing/Collateral, Digital Media, Special Events, and Association Management.

“This new practice structure will help MindShare Strategies to place appropriate focus on our core businesses, ultimately helping us to provide optimum strategic counsel and tactical execution to our clients,” said Brian Everett, senior partner. ” This innovative new practice structure will enable MindShare Strategies to ultimately serve our clients in a very intentional, laser-focused way.”

Through this new structure, each practice will be managed by a leader. MindShare Strategies announces that Cindy Schmieg, ABC, will be the leader for the Strategic Planning, Research, and Advertising/Media Buying practices. Schmieg has more than 25 years in communications, strategic planning, brand management, advertising, event management, and mergers and acquisitions for global business-to-business organizations. She previously was vice president of corporate communications at Entegris, Inc., a materials management and high-tech manufacturing company, and is an accredited business communicator with the International Association of Business Communicators (IABC).

The company announces that Brian Everett, ABC, will be the leader for the Public Relations/Media Relations and Association Management practices. Everett has more than 25 years experience in marketing and association management, with special expertise in strategic planning, business plan development and execution, and business-to-business marketing. As senior partner of MindShare Strategies, he also oversees the operations of the agency, acts as account supervisor of agency clients, and also serves as executive director of NASSTRAC, Inc., a shipper’s association that provides education, advocacy, and provider relations to transportation executives. He previously was director of marketing at C.H. Robinson Worldwide, one of the world’s largest third-party logistics providers; and an account manager in public relations/media relations for Colle & McVoy Marketing Communications. He is an accredited business communicator with IABC.

MindShare Strategies also announces that Paul Ricken will be the leader for the Digital Media, Direct Marketing/Collateral, and Special Events practices. Ricken has more than 20 years experience in marketing, creative direction and design, communication, brand management, web strategies, lead generation, database management, and advertising. He previously held several strategic marketing and creative services positions at C.H. Robinson Worldwide, and was marketing manager for Pictura Graphics.

“Creating these new practices has been a very deliberate process over the past several months here at MindShare Strategies,” said Everett, “and will ultimately enable us to effectively help companies achieve business success through a broad range of results-oriented marketing, sales, communications, and management strategies. Through this innovative new structure, coupled with a team of strategic marketing and communications professionals, MindShare Strategies is well-positioned to continue providing solid value to our clients.”

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MindShare Strategies helps clients in the transportation and logistics industries to achieve business success through a broad range of results-oriented marketing, sales, communications, and management strategies. For more information, visit