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Solutions Purpose-Driven Marketing

When you have a business challenge, there’s always a marketing solution. Whether it’s building your brand with members or customers, increasing your “share of mind” with prospects, or generating leads to drive membership and sales.

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Solutions

The foundation of our agency’s solutions are built through these practices.

We are uniquely focused on specific disciplines in marketing, communication and sales. This structure allows you to benefit from a diverse but integrated approach and will enable you to ultimately benefit from measurable business results that move your business forward.

Strategy/Branding

Any successful marketing, branding, or association initiative requires a SMART strategy (Specific, Measurable, Achievable, Relevant and Time-Bound). Our strategic planning process will result in a roadmap identifying where you currently are (key benchmarks), where you want to go (SMART goals), and how to get there (your business plan). Then we’ll help you execute every step of the way.

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Publications/Collateral

Looking for ways to effectively engage your customers and prospects? We’ll help you to motivate your customers and prospects to take action through such programs as strategic publications, targeted direct mail campaigns, sales collateral materials, investor relations materials and campaigns (include annual reports), and ROI mechanisms (including readership analytics, sales measurement, etc.)

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Earned Content

Tell a compelling story of your value proposition by generating earned media through story pitches, news releases, bylined columns, and other public relations tactics with impact. We’ll generate coverage to help you gain a competitive edge through earned media tactics, such as collaboration with social influencers, online media strategies (social media, globs, etc.), research-based marketing, and community relations.

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Paid Media

Build your reputation and generate new business through online and print advertising and paid sponsored content. We’ll combine finely targeted advertising campaigns with action-generating creative advertising and content to generate the results you need – whether it’s within your trade and business press, or local media in your strategic markets.

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Digital Media

It’s a well-known fact: 92% of business executives are online only when they’re looking for something very specific or needing to accomplish a task quickly. That’s why every successful digital media campaign needs to be specific, attention-getting, and actionable. When it comes to online strategies, MindShare has the cure for all things ordinary. We bring solutions in Website design, development, and programming; Website analytics; E-mail campaigns, e-newsletters, webcasts, podcasts, streaming video; thought leadership through blogs and social channels.

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Research

Are you listening to your customers, employees and members? Market intelligence can drive innovation and change for optimum success. Our experienced staff will plan and execute research initiatives that provides intelligence that is understandable, actionable and reasonably priced. We have expertise in these types of research: customer benchmarking, research-based marketing, client or employee satisfaction, competitive analysis, environmental scans, and original industry research.

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Meetings & Events

Create an incredible experience for your customers, prospects, employees and key stakeholders through customized conferences, regional meetings, webinars and virtual conferences. Build relationships with prospects at trade events. Build your brand and reputation through sponsorships, media relations, and speaker opportunities at industry conferences. Whether you need comprehensive counsel to develop and execute a full event strategy or simple support on an ala carte basis, we’ll provide you with the solutions and resources you need.

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Business Development/Sales

You’ll generate sales leads and drive sales success through our connections in the industry, our methodical process, and our powerful CRM system. You can even outsource your sales to us without the high overhead costs. We can help you to develop and manage portions of the sales process (i.e. lead qualification or lead nurturing), management of particular customer segments, and sales of particular product or service lines, or product-related activities such as product launches.

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Gallery

We generate the results you need to succeed.

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Testimonials

What Clients are Saying

“MindShare helped us at RWI to generate leads and strengthen our reputation in temperature-controlled transportation by developing whitepapers, through media relations, advertising and e-marketing. They were effective in helping us to build our brand.”  

Chris Taylor

Chris Taylor
former Director of Sales,
RWI Transportation

“Saddle Creek gained value from MindShare’s expertise in content development, media buying, and strategic counsel. We leveraged their solid understanding of integrated logistics and omnichannel supply chain to develop relevant content for successful lead generation and customer engagement through media relations, whitepapers, advertising and our online presence.”

Tom Collins

Tom Collins
Vice President of Marketing,
Saddle Creek Logistics Services

“MindShare Strategies has provided the Transportation Marketing & Sales Association (TMSA) with a positive, can-do style that has produced an engaged board, a revitalized membership, and a platform upon which industry professionals can and do grow.”

Tom Nightingale

Tom Nightingale
CEO & Chairman,
AFS Logistics

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Ready to Transform Your Business?

We can help you make it all happen through our industry knowledge and connections, and the expertise of our people.

Contact Us Today