Michele Wade, Account Director

Often referred to as “the professor” by a favorite client contact, Michele puts her English M.A. degree to good use in crafting strategic communications that help MindShare clients tell their story. With more than 20 years of experience in marketing communications, Michele is adept at identifying key messages and relaying them in a meaningful way to target audiences. As an Account Director, she employs a variety of tactics including research, media relations, advertising, e-marketing, and event marketing to help clients reach their business objectives. She is an instrumental marketing and communications adviser for two of MindShare’s key association clients: the Women In Trucking Association, and the Transportation Marketing & Sales Association.

Prior to joining MindShare, Michele served as marketing communications coordinator at C.H. Robinson Company and as senior account executive at Weber Shandwick Worldwide, a global public relations agency. She’s enjoyed helping companies in such diverse industries as transportation, food, and specialty chemicals to build their brands in the B-to-B marketplace.

Michele earned her M.A. degree from Marquette, University. Her work at MindShare has earned awards from the International Association of Business Communicators (IABC), the Transportation Marketing & Sales Association (TMSA), and the American Marketing Association (AMA).

When she’s not helping clients to meet their communications goals, Michele enjoys time with her family along with travel, reading, and yoga.