Case Studies - Research

“Research-Based Marketing To Build A Reputation In Cross-Docking”

Saddle Creek Corporation is a third-party logistics company that provides integrated warehousing, transportation and contract packaging services. The 3PL had been successful in using cross-docking to move customers’ products more quickly, efficiently, and cost effectively and wanted to grow its business in this area. The company saw an opportunity to learn more about cross-docking practices and trends while sharing its own expertise with the marketplace.

MindShare Strategies helped establish the company as an industry expert by conducting an industry survey, creating a whitepaper based on the survey results and insights from Saddle Creek executives, and marketing the whitepaper to the marketplace through a research-based integrated marketing communication campaign.

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