Case Studies - Advertising

American Logistics Aid Network and NASSTRAC Advertising Campaigns

Advertising Campaign
American Logistics Aid Network: “The Many Faces Of ALAN”

On behalf of client American Logistics Aid Network, MindShare Strategies placed print and digital advertising campaigns that ultimately helped to secure more than $30,000 in sponsorship dollars, establish partnerships with 18 industry associations, and expand ALAN’s volunteer database by more than 2,500 stakeholders in a 12-month period.

Advertising Campaign Management and Media Buying
National Shippers Strategic Transportation Council: “Driving Traffic To NASSTRAC 2011”

MindShare Strategies placed attention-getting print and online advertising to promote client NASSTRAC’s annual conference, which ultimately helped to generate an increase of 10% in attendance year-over-year, attract 62 exhibiting or sponsoring companies, and generate nearly $400,000 in gross revenues for this industry association.

MindShare Strategies leveraged its strong relationships with media friends in the transportation and logistics industry media to negotiate meaningful barter relationships that landed NASSTRAC nearly $250,000 worth of advertising – at no cost to the association.


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