RWI Transportation and NASSTRAC Website Development
Website Development, Programming and Management
RWI Transportation: “Performance In Motion” Website
MindShare Strategies developed and now manages a comprehensive website for client RWI Transportation that has significantly enhanced its brand, effectively articulated its value proposition, and ultimately driven results for specific divisions of the company. For example, MindShare developed an application on this website that now automatically generates comprehensive applicant reporting that ultimately saves the HR division hundreds of man hours of laborious data entry every 3 months.
Today, www.RWItrans.com generates significant web traffic from shippers, carriers, and other key stakeholders of this client.
Website Development and Management
NASSTRAC: “Driving Membership, Delivering Value, Promoting Advocacy”
MindShare Strategies placed attention-getting print and online advertising to promote client NASSTRAC’s annual conference, which ultimately helped to generate an increase of 10% in attendance year-over-year, attract 62 exhibiting or sponsoring companies, and generate nearly $400,000 in gross revenues for this industry association.
We developed a comprehensive website strategy for client NASSTRAC that ultimately integrates all operations of the association, including member database management, member inquiries, and e-commerce activities (membership payments and renewals, conference registrations, sponsorships, etc.) This website strategy also ties together microsites for the annual conference and advocacy activities, including issue tracking and letter-writing campaigns to members of Congress.