Case Studies - Digital Media

“American Logistics Aid Network E-Newsletter”

MindShare Strategies develops editorial content for a monthly e-newsletter for client ALAN, which helps to educate key stakeholders in the organization’s activities and needs and motivates them to take action. It also underscores ALAN’s value proposition to continually engage volunteers, donors and sponsors throughout the year.

This communication tools helps to drive thousands of monthly click throughs throughout ALAN’s web site and hundreds of direct hits to its portal – ultimately generating needed donations of products and services in time of disaster.


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