Services - Research

Are you listening to your members and customers? Research can empower your organization to drive innovation or change the way you’re doing business for optimum success.

Knowing your market characteristics, confirming your potential opportunities, and benchmarking perceptions of your company. Doing these things will help you to effectively allocate marketing expenditures in the right places for the best results. Our experienced staff will plan and execute projects that ultimately provide you with market intelligence that is understandable, actionable, and reasonably priced. Through multiple methodologies ranging from individual interviews and focus groups to online and print surveys, we will provide quantitative and qualitative research that is meaningful and beneficial to your business.

Research areas include:

  • Customer Benchmark Research
  • Research-Based Marketing
  • Client or Employee Satisfaction
  • Competitive Analysis
  • Market Intelligence
  • Environmental Scans
  • Original Industry Research

In addition, MindShare is a licensed user of a powerful online survey tool and other resources that enable us to gather extensive data and generate powerful analysis. Through MindShare Strategies, you have the ability to generate meaningful market intelligence.