MindShare Receives Two TMSA Compass Awards in 2020

Minneapolis, May 1, 2020 (MindShare Strategies Media Services) – MindShare Strategies announces it has earned two TMSA Compass Awards of Excellence, as presented by the Transportation Marketing & Sales Association. The two awards are for work MindShare Strategies has done on behalf of the Women In Trucking Association for its Accelerate! Conference & Expo, as well as its official magazine, Redefining the Road.

The highly coveted award represents work done by transportation and logistics organizations (as well as marketing firms and partners) that demonstrate effective execution and measurable business results. In its 68th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

“The Compass Awards […]

MindShare Manages TMSA Webinars in 2021: See Full Schedule

MindShare Strategies maintains a regular schedule of virtual webinars for its client, the Transportation Marketing & Sales Association. Under the strategic direction of TMSA’s Education Committee, MindShare Strategies helps to secure presenters who are thought leaders on relevant subject matter to marketing and sales professionals in transportation and logistics.

Topics have ranged from Customer Experience (CX), digital marketing, sales and marketing automation, video strategy and production to selecting the right CRM platform, account-based marketing using LinkedIn, lead generation in transportation and logistics.

Formats include Webinars, Strategic Interest Groups, Virtual Workshops, and Virtual Happy Hours.

View a schedule of On-Demand Webinars and upcoming event as managed by MindShare Strategies.

MindShare Strategies Launches Dynamic New Website for Line Drive Trucking

Minneapolis, May 1, 2020 (MindShare Strategies Media Services) – MindShare Strategies launched a website for one of its clients, Line Drive Trucking. Based in southern California, Line Drive Trucking is a family-owned regional service provider operating in California, Texas and Arizona with a reputation for integrity, flexibility, responsiveness and resourcefulness.

Points of brand differentiation for the company include: full-service B2B capabilities, speed-to-execution solutions, and trust and integrity engrained in its corporate culture.

This is the company’s first website. The initiative involved clearly redefining Line Drive Trucking’s value proposition through MindShare Strategies’ MindMap Development process. It also involved coordinating custom photo shoots to showcase the company’s state-of-the-art facilities, equipment, and overall capabilities.

View Website here

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About Line Drive Trucking:
Line Drive Trucking provides […]

Women In Trucking’s Redefining the Road Magazine: MindShare Publishing Project

Minneapolis, Minn., Jan. 12, 2020 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced its third successful year publishing the Redefining the Road, the official magazine for the Women In Trucking Association. WIT is a nonprofit association dedicated to promoting the employment of women in the trucking industry, removing obstacles that might keep them from succeeding, and celebrating the successes of women.

“This past year was a banner year in readership and advertising sales, and I’m so proud of the MindShare team in making it all happen,” said Brian Everett, Senior Partner of MindShare Strategies. “At a time when a lot of print is dying, we’ve been able […]

MindShare Becomes a Hubspot Certified Marketing Agency

Minneapolis, Minn., Nov. 8, 2019 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced that it has become a Hubspot Agency Partner.

According to Don Friddell, Chief Marketing Officer for MindShare Strategies, this was a strategic move for the firm to bring new value to its clients in the transportation and logistics industry that have a driving business need to create an inbound ecosystem within its overall marketing, sales and operations. The Hubspot Solutions Partner Program is for customer-centric marketing agencies and service providers with expertise in web design, CRM implementation, marketing, sales, and IT/tech services.

“Our clients are looking for more solutions in digital marketing, web-based sales […]

Saddle Creek Taps Enspire Software to Enhance Omnichannel Solutions

Lakeland, Fla., Sept. 27, 2016 (MindShare Strategies Media Services) – Saddle Creek Logistics Services (www.sclogistics.com) announced today that the company has selected cloud-based customer engagement software solutions on a single platform from Enspire Commerce (www.enspirecommerce.com) to enhance its omnichannel supply chain capabilities.

Enspire’s software suite includes an order management system (OMS) with enterprise inventory visibility, product information management (PIM) solution and trading partner management/EDI solution. By leveraging the Enspire solution, Saddle Creek distribution centers (DCs) will be able to better facilitate seamless interactions with retailers and their suppliers, stores and customers.
The new OMS will allow Saddle Creek customers to improve their view of inventory across their enterprise, optimally route orders within the 3PL’s nationwide DC network, seamlessly manage returns, and […]

SLG Adds Technology Experts with AnotherRound Apps Acquisition

Houston, May 21, 2015 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, has named Scott Moorad as vice president, innovation, and James Webb as commercial software architect. Moorad and Webb joined SLG last month with the company’s acquisition of AnotherRound Apps (ARA), a provider of integrated cloud-based, mobile software solutions.

Moorad and Webb founded ARA in 2010. Together, they developed KegID™, an industry-leading asset-tracking technology, and MobAle™, an innovative mobile-sales-and-delivery application. SLG’s Kegspediter® keg-management-and-return service – now powered by KegID™ –  has become an even more powerful tool to help brewers and distributors maximize keg use, improve accountability, and minimize loss rates.

“Scott and James clearly understand the needs of brewers […]

Saddle Creek Adds New Business Development Director

Lakeland, Fla., May 5, 2015 (MindShare Media Services) – Saddle Creek Logistics Services announced today that Timothy Sartin has joined the company as director of business development.

In this role, Sartin will oversee the development of new customer relationships and help to generate organic growth with existing accounts. He will be based in Columbia, S.C.

Sartin has extensive experience in the logistics industry.  Prior to joining Saddle Creek, he held a variety of roles during his 10-year tenure at UTi Worldwide, including area service manager, senior operations manager, senior logistics engineer and, most recently, director of client solutions.

“Timothy has a strong background in logistics on both the operations and sales side of the business and an in-depth knowledge of the consumer […]

Transportation Marketing & Sales Association Names New Staff, Management Company

Minneapolis, Aug. 1, 2014 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA), which provides education, networking, recognition, and solutions to marketing, sales, and communication executives in all modes of transportation, has named Brian Everett its new chief executive officer. Other staff changes include Carleen Herndon named as TMSA’s director of sales and member experience, and Karen Everett as its director of operations and administration. In addition, TMSA is moving its headquarters to Minneapolis and retaining the services of MindShare Strategies, a full-service marketing and management firm specializing in transportation and logistics, as its association management company.

According to Dino Moler, TMSA’s current president and executive vice president of client solutions for LeSaint Logistics, this was […]

Satellite Logistics Group Expands DC Network in Europe

New facility in England will speed keg returns for brewers

Houston, July 10, 2014 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, announced today that the company opened a new deconsolidation warehouse in Felixstowe, England, on July 1, 2014.

The new facility is SLG’s third-largest distribution center (DC) in Europe. Together with SLG’s existing DCs in Antwerp, Belgium, and Munich, Germany, the new location enhances brewers’ access to the company’s Kegspediter® keg management service across Europe. It is a strategic location, particularly for UK brands in the Kegspediter system.

SLG’s Kegspediter® reverse logistics service helps brewers to manage keg returns more effectively, so they can get kegs back in the production […]

LeSaint Logistics Names New Vice President of Transportation

Chicago, June 12, 2014 (MindShare Strategies Media Services) – LeSaint Logistics, a nationally recognized provider of warehousing, inventory control, transportation management and technology solutions, has named Bill Lansaw as vice president of transportation. Lansaw will provide strategic direction involving the company’s transportation management operations, which includes multimodal (both contractual and brokerage), asset-based and technology solutions.

“In transportation, LeSaint Logistics provides a comprehensive, strategic approach to ultimately deliver an all-inclusive, end-to-end solution,” said Jeff Pennington, president. “As our customers’ transportation needs become more comprehensive in their overall supply chain strategy, it becomes critical that LeSaint has the leadership and resources to leverage on their behalf. Bill’s extensive experience in transportation will be a tremendous asset for us.”

Lansaw’s professional experience spans more […]

Saddle Creek Recognized for “Great Supply Chain Project”

Lakeland, Fla., May 20, 2014 (MindShare Strategies Media Services) – Saddle Creek Logistics Services announced today that the company has earned a place on the Supply & Demand Chain Executive 100 (SDCE100), an annual industry listing of “100 Great Supply Chain Projects.”

SDCE100 award recipients are supply chain solution and service providers that are helping their customers achieve supply chain excellence. They have produced measurable gains in ROI through cost-cutting and increased efficiency.

Award submissions were evaluated by Supply & Demand Chain Executive magazine’s editorial staff primarily based on: scope of the project; creative application of technologies/solutions/services used; and extent of the business impact.

The award recognizes Saddle Creek for providing a scalable supply chain management solution for a leading beverage company. […]