MindShare Receives Two TMSA Compass Awards of Excellence

Minneapolis, May 1, 2019 (MindShare Strategies Media Services) – MindShare Strategies announces it has earned two TMSA Compass Awards of Excellence, as presented by the Transportation Marketing & Sales Association. The two awards are for work MindShare Strategies has done on behalf of the Women In Trucking Association for its Accelerate! Conference & Expo, as well as its official magazine, Redefining the Road.

The highly coveted award represents work done by transportation and logistics organizations (as well as marketing firms and partners) that demonstrate effective execution and measurable business results. In its 67th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

“The Compass Awards […]

Designer & Production Artist Needed: RFP for Long-Term Contractor/Agency for Magazine Layout

Request for Proposal:
Redefining the Road Magazine Design & Production

Proposal Call Date: Nov. 18, 2019

Proposal Close Date: Dec. 9, 2019

Primary Contact:
Brian Everett, ABC, Senior Partner
MindShare Strategies, Inc.
9382 Oak Ave.
Waconia, MN 55387
brian@mindShare.bz
952-442-8850 x201

Note: Send digital and/or hard-copy proposals to the Primary Contact as indicated above.

Summary of Opportunity
MindShare Strategies is a full-service association management company (AMC) that has been successfully serving associations in the commercial freight transportation industry since 1997. The firm also is a full-service marketing agency that exclusively serves this industry, and is in a unique position to continue to successfully grow its business in this market.

Three years ago, MindShare began publishing the “Redefining the Road” magazine, the official magazine of the Women In Trucking Association. MindShare is seeking an […]

New Career Opportunity: MindShare Seeks Project Manager & Membership Administrator

The Opportunity
MindShare Strategies is a full-service association management and marketing firm that specializes in the transportation and logistics industries. Our services include Strategy/Branding, Research, Media Relations/PR, Advertising, Digital Media, Direct Marketing/Collateral, Special Events, Business Development/Sales, and Administration/Operations. Due to a significant increase in client responsibilities and growth of our firm, we are seeking to outsource part of our Administration/Operations and Membership Administrative duties. This position will require approximately 20-25 hours weekly. The individual can work remotely from anywhere in the U.S.

Skills Required & Job Responsibilities
The individual will have strong working knowledge and skills in Microsoft Office (particularly Excel and Word). The individual will be skilled in working in SAAS platforms (preferred experience, but not required, in SalesForce). Must be able to […]

Product Alert: Transportation’s First RFP and Bid Management Application

By Brian Everett, Senior Partner of MindShare Strategies, which manages the Transportation Marketing & Sales Association. Everett serves as CEO of the association. 

Here at MindShare Strategies near Minneapolis it’s uncommon to host visits by TMSA members in the dead of winter, so I was pleased to learn John Golob, Winmore’s Chief Marketing Officer, was stopping by to share the details of its recent software release — the transportation industry’s first RFP and bid management application.

“Everyone in the transportation industry knows the pain of RFPs,” Golob explained. “The challenge of compiling data from across your company, late nights, pizza deliveries and unforgiving deadlines.” At TMSA, we couldn’t agree more. “We’ve heard from members how important RFPs are in the buyer’s […]

MindShare Manages TMSA Webinars: See Full Schedule

MindShare Strategies maintains a regular schedule of monthly webinars for its client, the Transportation Marketing & Sales Association. Under the strategic direction of TMSA’s Education Committee, MindShare helps to secure presenters who are thought leaders on relevant subject matter to marketing and sales professionals in transportation and logistics.

Topics have ranged from Customer Experience (CX), digital marketing, sales and marketing automation, video strategy and production to selecting the right CRM platform, account-based marketing using LinkedIn, lead generation in transportation and logistics.

View a schedule of On-Demand Webinars and upcoming event as managed by MindShare Strategies.

MindShare Strategies Receives Two 2018 Compass Awards

Minneapolis, May 1, 2018 (MindShare Strategies Media Services) – MindShare Strategies announces it has earned two TMSA Compass Awards, as presented by the Transportation Marketing & Sales Association. The two awards are for work MindShare Strategies has done on behalf of the Women In Trucking Association for its Accelerate! Conference & Expo, as well as its official magazine, Redefining the Road.

The highly coveted award represents work done by transportation and logistics organizations (as well as marketing firms and partners) that demonstrate effective execution and measurable business results. In its 66th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

“The Compass Awards Program […]

Brynn Everett Joins MindShare in Marketing and Communications Role

Minneapolis, Minn., Jan. 13, 2017 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced today that it has hired Brynn Everett as Marketing & Communications Coordinator. In her role, she will be responsible for developing content for clients, including writing feature articles for the Redefining the Road magazine (the official magazine of the Women In Trucking Association); managing website and social media content for both the Transportation Marketing & Sales Association and the Women In Trucking Association; and providing project management support for various direct marketing, advertising, media relations, and event initiatives.

Everett previously worked in a marketing communications capacity for NorthMarq Companies in Minneapolis and in media relations […]

Jake Kuettel Joins MindShare in Marketing and Sales Role

Minneapolis, Minn., Nov. 8, 2016 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced today that it has hired Jake Kuettel as Marketing & Member Services Coordinator. In his role, he will be responsible primarily for the marketing and sales support, along with customer service, of the Transportation Marketing & Sales Association. He also will be involved in providing project management support of the firm’s other clients.

Previously Kuettel worked in operations with the Mid-America Festivals, the nation’s largest producer of outdoor single-themed events (including the Minnesota Renaissance Festival and the Trail of Terror). He is a graduate of Iowa State University, holding a Bachelor of Arts degree […]

Saddle Creek Taps Enspire Software to Enhance Omnichannel Solutions

Lakeland, Fla., Sept. 27, 2016 (MindShare Strategies Media Services) – Saddle Creek Logistics Services (www.sclogistics.com) announced today that the company has selected cloud-based customer engagement software solutions on a single platform from Enspire Commerce (www.enspirecommerce.com) to enhance its omnichannel supply chain capabilities.

Enspire’s software suite includes an order management system (OMS) with enterprise inventory visibility, product information management (PIM) solution and trading partner management/EDI solution. By leveraging the Enspire solution, Saddle Creek distribution centers (DCs) will be able to better facilitate seamless interactions with retailers and their suppliers, stores and customers.
The new OMS will allow Saddle Creek customers to improve their view of inventory across their enterprise, optimally route orders within the 3PL’s nationwide DC network, seamlessly manage returns, and […]

SLG Adds Technology Experts with AnotherRound Apps Acquisition

Houston, May 21, 2015 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, has named Scott Moorad as vice president, innovation, and James Webb as commercial software architect. Moorad and Webb joined SLG last month with the company’s acquisition of AnotherRound Apps (ARA), a provider of integrated cloud-based, mobile software solutions.

Moorad and Webb founded ARA in 2010. Together, they developed KegID™, an industry-leading asset-tracking technology, and MobAle™, an innovative mobile-sales-and-delivery application. SLG’s Kegspediter® keg-management-and-return service – now powered by KegID™ –  has become an even more powerful tool to help brewers and distributors maximize keg use, improve accountability, and minimize loss rates.

“Scott and James clearly understand the needs of brewers […]

Saddle Creek Adds New Business Development Director

Lakeland, Fla., May 5, 2015 (MindShare Media Services) – Saddle Creek Logistics Services announced today that Timothy Sartin has joined the company as director of business development.

In this role, Sartin will oversee the development of new customer relationships and help to generate organic growth with existing accounts. He will be based in Columbia, S.C.

Sartin has extensive experience in the logistics industry.  Prior to joining Saddle Creek, he held a variety of roles during his 10-year tenure at UTi Worldwide, including area service manager, senior operations manager, senior logistics engineer and, most recently, director of client solutions.

“Timothy has a strong background in logistics on both the operations and sales side of the business and an in-depth knowledge of the consumer […]

Transportation Marketing & Sales Association Names New Staff, Management Company

Minneapolis, Aug. 1, 2014 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA), which provides education, networking, recognition, and solutions to marketing, sales, and communication executives in all modes of transportation, has named Brian Everett its new chief executive officer. Other staff changes include Carleen Herndon named as TMSA’s director of sales and member experience, and Karen Everett as its director of operations and administration. In addition, TMSA is moving its headquarters to Minneapolis and retaining the services of MindShare Strategies, a full-service marketing and management firm specializing in transportation and logistics, as its association management company.

According to Dino Moler, TMSA’s current president and executive vice president of client solutions for LeSaint Logistics, this was […]