Saddle Creek Taps Enspire Software to Enhance Omnichannel Solutions

Lakeland, Fla., Sept. 27, 2016 (MindShare Strategies Media Services) – Saddle Creek Logistics Services ( announced today that the company has selected cloud-based customer engagement software solutions on a single platform from Enspire Commerce ( to enhance its omnichannel supply chain capabilities.

Enspire’s software suite includes an order management system (OMS) with enterprise inventory visibility, product information management (PIM) solution and trading partner management/EDI solution. By leveraging the Enspire solution, Saddle Creek distribution centers (DCs) will be able to better facilitate seamless interactions with retailers and their suppliers, stores and customers.
The new OMS will allow Saddle Creek customers to improve their view of inventory across their enterprise, optimally route orders within the 3PL’s nationwide DC network, seamlessly manage returns, and […]

Now Hiring: Marketing & Member Services Coordinator

Posted: Aug. 12, 2016

The Company
MindShare Strategies is a small but dynamic full-service association management company that provides strategic planning, membership management, marketing, sales, and event management services to its clients.

About the Position
Are you looking to develop and apply your project management, marketing, sales, and customer service skills in a dynamic, fast-paced setting? Are you a resourceful multi-tasker unafraid to roll up your sleeves and “learn and do?” Then our Marketing & Member Services Coordinator position is the opportunity for you. This is a full-time position, based in Waconia, Minn., just west of the Twin Cities.

Essential Duties and Responsibilities:
Coordinate activities that support the day-to-day operations, marketing, sales, and customer service of the firm’s association clients. Responsible for ensuring […]

SLG Adds Technology Experts with AnotherRound Apps Acquisition

Houston, May 21, 2015 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, has named Scott Moorad as vice president, innovation, and James Webb as commercial software architect. Moorad and Webb joined SLG last month with the company’s acquisition of AnotherRound Apps (ARA), a provider of integrated cloud-based, mobile software solutions.

Moorad and Webb founded ARA in 2010. Together, they developed KegID™, an industry-leading asset-tracking technology, and MobAle™, an innovative mobile-sales-and-delivery application. SLG’s Kegspediter® keg-management-and-return service – now powered by KegID™ –  has become an even more powerful tool to help brewers and distributors maximize keg use, improve accountability, and minimize loss rates.

“Scott and James clearly understand the needs of brewers […]

Saddle Creek Adds New Business Development Director

Lakeland, Fla., May 5, 2015 (MindShare Media Services) – Saddle Creek Logistics Services announced today that Timothy Sartin has joined the company as director of business development.

In this role, Sartin will oversee the development of new customer relationships and help to generate organic growth with existing accounts. He will be based in Columbia, S.C.

Sartin has extensive experience in the logistics industry.  Prior to joining Saddle Creek, he held a variety of roles during his 10-year tenure at UTi Worldwide, including area service manager, senior operations manager, senior logistics engineer and, most recently, director of client solutions.

“Timothy has a strong background in logistics on both the operations and sales side of the business and an in-depth knowledge of the consumer […]

Transportation Marketing & Sales Association Names New Staff, Management Company

Minneapolis, Aug. 1, 2014 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA), which provides education, networking, recognition, and solutions to marketing, sales, and communication executives in all modes of transportation, has named Brian Everett its new chief executive officer. Other staff changes include Carleen Herndon named as TMSA’s director of sales and member experience, and Karen Everett as its director of operations and administration. In addition, TMSA is moving its headquarters to Minneapolis and retaining the services of MindShare Strategies, a full-service marketing and management firm specializing in transportation and logistics, as its association management company.

According to Dino Moler, TMSA’s current president and executive vice president of client solutions for LeSaint Logistics, this was […]

Satellite Logistics Group Expands DC Network in Europe

New facility in England will speed keg returns for brewers

Houston, July 10, 2014 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, announced today that the company opened a new deconsolidation warehouse in Felixstowe, England, on July 1, 2014.

The new facility is SLG’s third-largest distribution center (DC) in Europe. Together with SLG’s existing DCs in Antwerp, Belgium, and Munich, Germany, the new location enhances brewers’ access to the company’s Kegspediter® keg management service across Europe. It is a strategic location, particularly for UK brands in the Kegspediter system.

SLG’s Kegspediter® reverse logistics service helps brewers to manage keg returns more effectively, so they can get kegs back in the production […]

LeSaint Logistics Names New Vice President of Transportation

Chicago, June 12, 2014 (MindShare Strategies Media Services) – LeSaint Logistics, a nationally recognized provider of warehousing, inventory control, transportation management and technology solutions, has named Bill Lansaw as vice president of transportation. Lansaw will provide strategic direction involving the company’s transportation management operations, which includes multimodal (both contractual and brokerage), asset-based and technology solutions.

“In transportation, LeSaint Logistics provides a comprehensive, strategic approach to ultimately deliver an all-inclusive, end-to-end solution,” said Jeff Pennington, president. “As our customers’ transportation needs become more comprehensive in their overall supply chain strategy, it becomes critical that LeSaint has the leadership and resources to leverage on their behalf. Bill’s extensive experience in transportation will be a tremendous asset for us.”

Lansaw’s professional experience spans more […]

Saddle Creek Recognized for “Great Supply Chain Project”

Lakeland, Fla., May 20, 2014 (MindShare Strategies Media Services) – Saddle Creek Logistics Services announced today that the company has earned a place on the Supply & Demand Chain Executive 100 (SDCE100), an annual industry listing of “100 Great Supply Chain Projects.”

SDCE100 award recipients are supply chain solution and service providers that are helping their customers achieve supply chain excellence. They have produced measurable gains in ROI through cost-cutting and increased efficiency.

Award submissions were evaluated by Supply & Demand Chain Executive magazine’s editorial staff primarily based on: scope of the project; creative application of technologies/solutions/services used; and extent of the business impact.

The award recognizes Saddle Creek for providing a scalable supply chain management solution for a leading beverage company. […]

LeSaint Logistics Names MindShare Strategies Marketing Agency of Record

Chicago – May 20, 2014 (MindShare Strategies Media Services) – LeSaint Logistics, a nationally recognized provider of warehousing, inventory control, transportation and technology solutions, has named MindShare Strategies its marketing agency of record for transportation. A marketing firm specializing in the transportation and logistics industries, MindShare Strategies will lead LeSaint’s strategic marketing communications, media relations, advertising, digital media, and direct marketing initiatives that support the company’s goals involving its freight management, brokerage, and asset-based operations.

According to Dino Moler, executive vice president of client solutions, “MindShare Strategies in 2014 will focus on helping LeSaint Logistics engage new customers in end-to-end transportation management, brokerage, and asset-management solutions. Marketing strategies will emphasize our ability to ultimately leverage our multimodal knowledge, flexibility, and […]

7 Steps In Building A Powerful LinkedIn Profile

By Brian Everett, ABC, Senior Partner, MindShare Strategies

LinkedIn is a powerful networking tool for professionals. Many consider LinkedIn only when they are involved in a job search, but there is so much more value beyond this. LinkedIn can be used to find decision-makers or networks to secure new business opportunities. However, the time to start actively using LinkedIn is not when you desperately need it, but to frequently use it on an ongoing basis. Your profile should be current and relevant – anticipating the time you’ll need LinkedIn most. Here is a list of five things you should do to ensure your profile is updated and solid:

1. Change Your Profile Photo. Have you refreshed your picture recently? Your photo […]

Are You Listening To Your Customers? Research Can Be The Solution

By Carleen Herndon, Vice President of Business Development, MindShare Strategies

One of our clients recently came to us with an exciting new business concept. Though they “felt” it was a good idea, before diving in and investing the resources and energy into the initiative, our recommendation was to validate the concept and gain market intelligence through research. Once the concept was validated through our client’s key stakeholders and prospective market, they then could make an informed decision to move forward based upon measured market demand and the perceived value proposition. They agreed with our advice for validation – and appreciated our recommendation.

So, MindShare Strategies rolled-up its sleeves and created a two-phase research project to accomplish the following:

Gain market intelligence to […]

RWI Transportation Launches Educational Program to Help Owner Operators Succeed

Wilder, Ky., March 27, 2014 (MindShare Strategies Media Services) – RWI Transportation, an asset-based logistics company providing regional and national truckload, expedited, and refrigerated warehousing services, announces the launch of a new educational program geared toward helping independent owner operators to be successful in their businesses.

Called “RWI University,” this program contains nine core business courses to help owner operators effectively manage their businesses. Courses cover topics such as getting started as a business owner, fuel management, budgeting, and tax deductions. There is no cost to participate.

RWI Transportation developed the curriculum to be meaningful and practical to its owner operators, using direct feedback and perspective from them. “We listened to the pains of our current owner operator base to determine […]