New Career Opportunity: TMSA Seeks Chief Strategy Officer

MindShare Strategies is the association management company for the Transportation Marketing & Sales Association. TMSA is experiencing solid growth and we’re looking to take the association to the next level.

The newly created Chief Strategy Officer (CSO) will assist in helping us to make that happen! Do you have what it takes? Here’s what we’re looking for:

Position Description:
The TMSA Chief Strategy Officer (CSO) is responsible for assisting the CEO with developing, executing, communicating, and sustaining strategic initiatives of the organization. Responsible for overall strategic direction of the organization by working closely with the CEO and board of directors to develop the organization’s vision and strategic focus and overseeing implementation of initiatives through committee engagement and staff resources.

Responsible for directing […]

Product Alert: Transportation’s First RFP and Bid Management Application

By Brian Everett, Senior Partner of MindShare Strategies, which manages the Transportation Marketing & Sales Association. Everett serves as CEO of the association. 

Here at MindShare Strategies near Minneapolis it’s uncommon to host visits by TMSA members in the dead of winter, so I was pleased to learn John Golob, Winmore’s Chief Marketing Officer, was stopping by to share the details of its recent software release — the transportation industry’s first RFP and bid management application.

“Everyone in the transportation industry knows the pain of RFPs,” Golob explained. “The challenge of compiling data from across your company, late nights, pizza deliveries and unforgiving deadlines.” At TMSA, we couldn’t agree more. “We’ve heard from members how important RFPs are in the buyer’s […]

MindShare Manages TMSA Webinars: See Full Schedule

MindShare Strategies maintains a regular schedule of monthly webinars for its client, the Transportation Marketing & Sales Association. Under the strategic direction of TMSA’s Education Committee, MindShare helps to secure presenters who are thought leaders on relevant subject matter to marketing and sales professionals in transportation and logistics.

Topics have ranged from Customer Experience (CX), digital marketing, sales and marketing automation, video strategy and production to selecting the right CRM platform, account-based marketing using LinkedIn, lead generation in transportation and logistics.

View a schedule of On-Demand Webinars and upcoming event as managed by MindShare Strategies.

MindShare Strategies Receives Two 2018 Compass Awards

Minneapolis, May 1, 2018 (MindShare Strategies Media Services) – MindShare Strategies announces it has earned two TMSA Compass Awards, as presented by the Transportation Marketing & Sales Association. The two awards are for work MindShare Strategies has done on behalf of the Women In Trucking Association for its Accelerate! Conference & Expo, as well as its official magazine, Redefining the Road.

The highly coveted award represents work done by transportation and logistics organizations (as well as marketing firms and partners) that demonstrate effective execution and measurable business results. In its 66th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

“The Compass Awards Program […]

Brynn Everett Joins MindShare in Marketing and Communications Role

Minneapolis, Minn., Jan. 13, 2017 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced today that it has hired Brynn Everett as Marketing & Communications Coordinator. In her role, she will be responsible for developing content for clients, including writing feature articles for the Redefining the Road magazine (the official magazine of the Women In Trucking Association); managing website and social media content for both the Transportation Marketing & Sales Association and the Women In Trucking Association; and providing project management support for various direct marketing, advertising, media relations, and event initiatives.

Everett previously worked in a marketing communications capacity for NorthMarq Companies in Minneapolis and in media relations […]

Jake Kuettel Joins MindShare in Marketing and Sales Role

Minneapolis, Minn., Nov. 8, 2016 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced today that it has hired Jake Kuettel as Marketing & Member Services Coordinator. In his role, he will be responsible primarily for the marketing and sales support, along with customer service, of the Transportation Marketing & Sales Association. He also will be involved in providing project management support of the firm’s other clients.

Previously Kuettel worked in operations with the Mid-America Festivals, the nation’s largest producer of outdoor single-themed events (including the Minnesota Renaissance Festival and the Trail of Terror). He is a graduate of Iowa State University, holding a Bachelor of Arts degree […]

Saddle Creek Taps Enspire Software to Enhance Omnichannel Solutions

Lakeland, Fla., Sept. 27, 2016 (MindShare Strategies Media Services) – Saddle Creek Logistics Services ( announced today that the company has selected cloud-based customer engagement software solutions on a single platform from Enspire Commerce ( to enhance its omnichannel supply chain capabilities.

Enspire’s software suite includes an order management system (OMS) with enterprise inventory visibility, product information management (PIM) solution and trading partner management/EDI solution. By leveraging the Enspire solution, Saddle Creek distribution centers (DCs) will be able to better facilitate seamless interactions with retailers and their suppliers, stores and customers.
The new OMS will allow Saddle Creek customers to improve their view of inventory across their enterprise, optimally route orders within the 3PL’s nationwide DC network, seamlessly manage returns, and […]

SLG Adds Technology Experts with AnotherRound Apps Acquisition

Houston, May 21, 2015 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, has named Scott Moorad as vice president, innovation, and James Webb as commercial software architect. Moorad and Webb joined SLG last month with the company’s acquisition of AnotherRound Apps (ARA), a provider of integrated cloud-based, mobile software solutions.

Moorad and Webb founded ARA in 2010. Together, they developed KegID™, an industry-leading asset-tracking technology, and MobAle™, an innovative mobile-sales-and-delivery application. SLG’s Kegspediter® keg-management-and-return service – now powered by KegID™ –  has become an even more powerful tool to help brewers and distributors maximize keg use, improve accountability, and minimize loss rates.

“Scott and James clearly understand the needs of brewers […]

Saddle Creek Adds New Business Development Director

Lakeland, Fla., May 5, 2015 (MindShare Media Services) – Saddle Creek Logistics Services announced today that Timothy Sartin has joined the company as director of business development.

In this role, Sartin will oversee the development of new customer relationships and help to generate organic growth with existing accounts. He will be based in Columbia, S.C.

Sartin has extensive experience in the logistics industry.  Prior to joining Saddle Creek, he held a variety of roles during his 10-year tenure at UTi Worldwide, including area service manager, senior operations manager, senior logistics engineer and, most recently, director of client solutions.

“Timothy has a strong background in logistics on both the operations and sales side of the business and an in-depth knowledge of the consumer […]

Transportation Marketing & Sales Association Names New Staff, Management Company

Minneapolis, Aug. 1, 2014 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA), which provides education, networking, recognition, and solutions to marketing, sales, and communication executives in all modes of transportation, has named Brian Everett its new chief executive officer. Other staff changes include Carleen Herndon named as TMSA’s director of sales and member experience, and Karen Everett as its director of operations and administration. In addition, TMSA is moving its headquarters to Minneapolis and retaining the services of MindShare Strategies, a full-service marketing and management firm specializing in transportation and logistics, as its association management company.

According to Dino Moler, TMSA’s current president and executive vice president of client solutions for LeSaint Logistics, this was […]

Satellite Logistics Group Expands DC Network in Europe

New facility in England will speed keg returns for brewers

Houston, July 10, 2014 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, announced today that the company opened a new deconsolidation warehouse in Felixstowe, England, on July 1, 2014.

The new facility is SLG’s third-largest distribution center (DC) in Europe. Together with SLG’s existing DCs in Antwerp, Belgium, and Munich, Germany, the new location enhances brewers’ access to the company’s Kegspediter® keg management service across Europe. It is a strategic location, particularly for UK brands in the Kegspediter system.

SLG’s Kegspediter® reverse logistics service helps brewers to manage keg returns more effectively, so they can get kegs back in the production […]

LeSaint Logistics Names New Vice President of Transportation

Chicago, June 12, 2014 (MindShare Strategies Media Services) – LeSaint Logistics, a nationally recognized provider of warehousing, inventory control, transportation management and technology solutions, has named Bill Lansaw as vice president of transportation. Lansaw will provide strategic direction involving the company’s transportation management operations, which includes multimodal (both contractual and brokerage), asset-based and technology solutions.

“In transportation, LeSaint Logistics provides a comprehensive, strategic approach to ultimately deliver an all-inclusive, end-to-end solution,” said Jeff Pennington, president. “As our customers’ transportation needs become more comprehensive in their overall supply chain strategy, it becomes critical that LeSaint has the leadership and resources to leverage on their behalf. Bill’s extensive experience in transportation will be a tremendous asset for us.”

Lansaw’s professional experience spans more […]