MindShare Blog

The OpportunityMindShare Strategies (MindShare) is a full-service marketing and management firm that specializes in transportation, logistics and supply chain management. MindShare is seeking a video production partner to develop video “shorts” (videos that generally are less than 60-second in length, and communicate key messages in brief text and photos/video – with no voice-overs).These video shorts are to support three areas of business within the next 6 months (and this is a formal Request for Proposal for these video shorts in these areas:

The Women In Trucking Association (WIT), which has a mission to encourage the employment of women in the transportation industry, promote their accomplishments, and minimize obstacles they face. WIT hosts its annual Accelerate! Conference & Expo, which takes […]

Now Hiring: This is a dynamic opportunity for a creative, resourceful individual to build skills and gain experience in content development, social engagement, and marketing initiatives. MindShare Strategies is a full-service marketing and association management company specializing in transportation and logistics.

This paid internship will take place Dec. 2021 through May 2022, and will require approximately 20 hours a week. This virtual internship does not require on-site office hours, but rather leverages email, video conferencing, and phone conferencing. This position will report to MindShare’s Director of Marketing & Communications. Responsibilities include:

Assist in managing the tactical execution of MindShare’s client projects that involve marketing and communication initiatives.
Social growth and engagement strategy in all social channels, including LinkedIn, Twitter, Instagram, […]

Sales & Marketing Internship
This is a dynamic opportunity for a resourceful, ambitious individual to build skills and gain experience in sales, lead generation, social engagement and marketing initiatives. MindShare Strategies is a full-service marketing and association management company specializing in transportation and logistics.

This paid internship will take place Dec. 2021 through May 2022, and will require approximately 20 hours a week. This virtual internship does not require on-site office hours, but rather leverages email, video conferencing, and phone conferencing This position will report to MindShare’s Account Executive and Project Manager. Responsibilities include:

Assist in managing the tactical execution of MindShare’s client projects that involve sales, business development strategy, and customer engagement initiatives.
Lead generation for two association clients: Food […]

The Company
MindShare Strategies is a small but dynamic full-service marketing and association management firm that provides strategic planning, membership management, marketing, sales, and event management services to its clients.

About the Opportunities
MindShare Strategies is seeking creative, resourceful business writers who have experience in transportation, logistics, and supply chain management – with particular interests and/or passions around gender diversity in the workplace (and on the road as female drivers) as well as the food and beverage industry.

Specifically, MindShare Strategies has freelance writing opportunities for general content or feature articles for digital and print magazines, member e-newsletters, and blogs (with a focus on gender diversity and food/beverage, in the areas of transportation, logistics, and supply chain)

Qualifications
Minimum of Associate’s degree and 5 years’ […]

The Company
MindShare Strategies is a small but dynamic full-service marketing and association management firm that provides strategic planning, membership management, marketing, sales, and event management services to its clients.

About the Position
Looking to apply your skills in project management, communications skills, and attention to detail in a dynamic, fast-paced setting? Are you a resourceful multi-tasker unafraid to roll up your sleeves and “just do it?” Then our Project Manager position is the opportunity for you. This is a permanent, full-time position and works remote.

The Account Executive/Project Manager will work primarily on a team that services industry non-profit associations involving gender diversity and transportation/supply chain management best practices. You’ll be responsible for a wide variety of projects ranging from marketing/sales campaign […]

Minneapolis, May 1, 2020 (MindShare Strategies Media Services) – MindShare Strategies announces it has earned two TMSA Compass Awards of Excellence, as presented by the Transportation Marketing & Sales Association. The two awards are for work MindShare Strategies has done on behalf of the Women In Trucking Association for its Accelerate! Conference & Expo, as well as its official magazine, Redefining the Road.

The highly coveted award represents work done by transportation and logistics organizations (as well as marketing firms and partners) that demonstrate effective execution and measurable business results. In its 68th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

“The Compass Awards […]

MindShare Strategies maintains a regular schedule of virtual webinars for its client, the Transportation Marketing & Sales Association. Under the strategic direction of TMSA’s Education Committee, MindShare Strategies helps to secure presenters who are thought leaders on relevant subject matter to marketing and sales professionals in transportation and logistics.

Topics have ranged from Customer Experience (CX), digital marketing, sales and marketing automation, video strategy and production to selecting the right CRM platform, account-based marketing using LinkedIn, lead generation in transportation and logistics.

Formats include Webinars, Strategic Interest Groups, Virtual Workshops, and Virtual Happy Hours.

View a schedule of On-Demand Webinars and upcoming event as managed by MindShare Strategies.

Minneapolis, May 1, 2020 (MindShare Strategies Media Services) – MindShare Strategies launched a website for one of its clients, Line Drive Trucking. Based in southern California, Line Drive Trucking is a family-owned regional service provider operating in California, Texas and Arizona with a reputation for integrity, flexibility, responsiveness and resourcefulness.

Points of brand differentiation for the company include: full-service B2B capabilities, speed-to-execution solutions, and trust and integrity engrained in its corporate culture.

This is the company’s first website. The initiative involved clearly redefining Line Drive Trucking’s value proposition through MindShare Strategies’ MindMap Development process. It also involved coordinating custom photo shoots to showcase the company’s state-of-the-art facilities, equipment, and overall capabilities.

View Website here

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About Line Drive Trucking:
Line Drive Trucking provides […]

Minneapolis, Minn., Jan. 12, 2020 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced its third successful year publishing the Redefining the Road, the official magazine for the Women In Trucking Association. WIT is a nonprofit association dedicated to promoting the employment of women in the trucking industry, removing obstacles that might keep them from succeeding, and celebrating the successes of women.

“This past year was a banner year in readership and advertising sales, and I’m so proud of the MindShare team in making it all happen,” said Brian Everett, Senior Partner of MindShare Strategies. “At a time when a lot of print is dying, we’ve been able […]

Minneapolis, Minn., Nov. 8, 2019 (MindShare Strategies Media Services) – MindShare Strategies, a full-service association management and marketing firm specializing in the transportation and logistics industry, announced that it has become a Hubspot Agency Partner.

According to Don Friddell, Chief Marketing Officer for MindShare Strategies, this was a strategic move for the firm to bring new value to its clients in the transportation and logistics industry that have a driving business need to create an inbound ecosystem within its overall marketing, sales and operations. The Hubspot Solutions Partner Program is for customer-centric marketing agencies and service providers with expertise in web design, CRM implementation, marketing, sales, and IT/tech services.

“Our clients are looking for more solutions in digital marketing, web-based sales […]

Lakeland, Fla., Sept. 27, 2016 (MindShare Strategies Media Services) – Saddle Creek Logistics Services (www.sclogistics.com) announced today that the company has selected cloud-based customer engagement software solutions on a single platform from Enspire Commerce (www.enspirecommerce.com) to enhance its omnichannel supply chain capabilities.

Enspire’s software suite includes an order management system (OMS) with enterprise inventory visibility, product information management (PIM) solution and trading partner management/EDI solution. By leveraging the Enspire solution, Saddle Creek distribution centers (DCs) will be able to better facilitate seamless interactions with retailers and their suppliers, stores and customers.
The new OMS will allow Saddle Creek customers to improve their view of inventory across their enterprise, optimally route orders within the 3PL’s nationwide DC network, seamlessly manage returns, and […]

Houston, May 21, 2015 (MindShare Strategies Media Services) – Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, has named Scott Moorad as vice president, innovation, and James Webb as commercial software architect. Moorad and Webb joined SLG last month with the company’s acquisition of AnotherRound Apps (ARA), a provider of integrated cloud-based, mobile software solutions.

Moorad and Webb founded ARA in 2010. Together, they developed KegID™, an industry-leading asset-tracking technology, and MobAle™, an innovative mobile-sales-and-delivery application. SLG’s Kegspediter® keg-management-and-return service – now powered by KegID™ –  has become an even more powerful tool to help brewers and distributors maximize keg use, improve accountability, and minimize loss rates.

“Scott and James clearly understand the needs of brewers […]