SLG: Branding Services and Creating Impressions through Advertising
Satellite Logistics Group (otherwise known as SLG, which was part of Hillebrand Bev Pros) turned to its agency of record, MindShare Strategies, to manage brand strategy and creative execution for SLG’s corporate brand as well as individual service brands of Kegspediter® keg management, LogiTrax® transportation management, and EcoBev® beverage disposal. According to Kevin Brady, SLG’s president and CEO, MindShare Strategies was charged to develop strategic marketing communications to emphasize SLG’s value proposition to customers and prospects that include leading beer brewers, importers and wholesalers throughout North America, Latin America and Europe.
Using a comprehensive advertising/paid media approach, MindShare Strategies researched the most effective media channels to reach SLG’s targeted decision-makers and influencers, negotiated competitive rates by leveraging large media buys, and developed attention-getting advertising campaigns that generated clearly defined results. These campaigns were focused on bringing new life to SLG’s three service brands with well-articulated messages to generate calls to action and qualified leads.
Advertising Campaign Management
Leveraging Images and Content to Build the Saddle Creek Logistics Brand
Saddle Creek Logistics Services is an asset-based third-party logistics provider specializing in designing and delivering omnichannel logistics solutions for manufacturers, retailers and ecommerce companies. The company offers unique fulfillment, warehousing and transportation services as stand-alone offerings or as part of an integrated logistics solutions.
For more than 20 years, Saddle Creek Logistics turned to MindShare Strategies to build its brand, reputation, and business to become a leader in the industry. MindShare Strategies helped this client to “tell its compelling story” through case studies that highlighted successful relationships (and results) with customers like Talking Rain, Coty, Ipsy, Jurlique, NuSkin, Xterra, Zurvita, and United Sugars, to name a few. Other campaigns focused on Saddle Creek associates discussing how they help to bring new value to customers through their roles and responsibilities.
Still other campaigns like the one here used metaphoric phrases such as “Like a Duck to Water” to creatively emphasize the powerful value of using Saddle Creek Logistics. Over the years, on behalf of Saddle Creek Logistics MindShare Strategies has worked with leading trade and business media such as Inbound Logistics, DC Velocity, SupplyChainBrain, Logistics Management, Food Logistics, Supply & Demand Chain Executive, Internet Retailer, Transport Topics, Supply Chain Management Review, Forbes and Business Week.